About Downtown New Brunswick Whether you are a longtime resident or a first-time visitor, there is always something new and exciting to discover in New Brunswick. Our dining, entertainment and shopping opportunities cater to every taste and budget, and the quality and service at our establishments are second to none. Be part of the excitement! Enjoy your visit! Jim Cahill Mayor New Brunswick is a vibrant city of 49,000 residents, a number that triples during the business day due to the influx of college students, corporate and business employees, hospital and health care workers, and visitors. It is a community with richly diverse neighborhoods, a bustling downtown, and an innovative and popular cultural arts center. Johnson & Johnson's world headquarters, Rutgers - The State University of New Jersey, the country's largest medical school, two premier academic hospitals, three professional theaters, and several four-star restaurants are accessible within a few city blocks. More than 350,000 visitors converge on New Brunswick's cultural scene every year. They come to enjoy drama, music and dance at the State Theatre, George Street Playhouse, and Crossroads Theatre Company. Even more pour into venues across the downtown to watch innovative performances by the American Repertory Ballet, laugh with top-rated comics, witness stars-in-the-making from Rutgers' Mason Gross School of the Arts, and kick back and listen to live rock 'n' roll music. Whether you're looking for classical music or alternative sounds, New Brunswick has your ticket. New Brunswick has also developed a well-earned reputation for terrific restaurants. A number of the dining establishments in the city have achieved regional and national distinction, garnering high marks from critics at The New York Times, The Star-Ledger, New Jersey Monthly, Zagat's, The Wine Spectator, AAA, and Gourmet Magazine. On behalf of New Brunswick City Market Inc., the nonprofit corporation that operates New Brunswick's Special Improvement District (SID), we welcome you to explore our city. New Brunswick City Market is managed by New Brunswick Development Corporation.